Uconica is a queer, Latino-owned apparel brand. Queer joy, camp and pop-culture obsessed. Deeply unserious, extremely on purpose.
We make queer graphic tees, tank tops, crop tops, hoodies, sweatshirts, coffee mugs and crossbody bags for people who are fluent in camp. Horror, drag, comedy, Pride, Latino culture, retro gaming, and the movies and TV you quote at parties.
The joke has to land in two seconds
Every design starts as a joke somebody could not stop thinking about. The picture carries the reference and the name carries the punchline, and if a shirt needs explaining we did not finish it.
Drag queen shirts that are actually funny. Queer horror that is camp first and frightening second. Movie and TV parody that never names the movie. Retro gaming with sabor. Nothing here was focus-grouped.
Who makes it
A queer, Latino-owned shop, run out of New York by one person who should probably be asleep. Not a big label bolting a rainbow onto June, and not a consultancy's guess at what our community finds funny. The jokes come from inside the house.
Printed to order, on purpose
Nothing here is mass-produced and nothing sits in a warehouse hoping to be wanted. Every piece is printed after you order it. No dead stock, no end-of-season bin, and no committee deciding a weird idea has to sell a thousand units before it is allowed to exist.
Sizing you can actually trust
Our size chart carries real measurements for every blank we print on, and it says out loud which ones run small instead of letting you find out. If we still get it wrong, the First Fit Promise sends the right size free and you keep the first one. No posting a shirt back across the country.
Who it is for
Queer people, and everyone who loves them. Anyone who has ever ruined a group chat with a reference nobody else caught. Anyone who thinks a good shirt should make one stranger laugh from across a bar at eleven at night.
New drops land regularly, and the good ones go fast. Go and have a look.